Influential Moves Taken to Brand Your Product
Brands: They are all around us! Food brands, clothing brands, mobile brands; they even have over 10 popular brands in something as trivial as a toothbrush! So, in a market loaded with too many brands, what sets a brand apart? The right branding!
Confused? Well, branding is the process of redefining a brand’s public image.
Your products and offerings have a huge role to play in your branding. However, that would be just one side of the coin. Your logo, packaging, advertisements, brand ambassadors are all an integral part of the branding process. According to a survey made by Nielson, around 59% of customers prefer to buy products from a familiar brand. Thus, needless to even mention that brand labels can shape up your business and help in sales.
However, to grow a brand name that works for itself, we have to first look at influential moves, which will help us set up a name for ourselves. Thus, in this article, we have compiled a list of simple yet powerful techniques which could be the right moves in the direction of creating brand recognition:
- INFLUENTIAL MOVES TAKEN TO BRAND YOUR PRODUCT:
- Personalized treatment:
The best way to ensure someone will choose your product over your competitors is to make that product just how they want it! Of course, it would be impractical to cater to everyone or to even think about it. However, you could start by identifying your target audience. Your target audience is the crowd that “can” show interest in your products and services. Don’t forget, a target audience is as close as you get to predicting the market, however, it is no guarantee that all of them would buy the product. However, to increase the probability in your favour, you could leave an option for customizing, as per each customer’s likes.
- Hop on the viral trends:
A new meme has gone viral and most of your buyers are millennials, sounds like an opportunity to us! You could always take part in social media conversations around trends. Better yet, keep your social media platforms buzzing with viral content. This way, you may not be making sales right off the bat, but if your content is great, you could gain followers or at the very least, leave an imprint on your target audience. The key here is to have regularity and quality.
- Attractive Packaging:
Customers recognize your product from the package. While you may not be judging a book by its cover, let’s admit it: We assume the quality of a product by its packaging. The colour, packaging material, design are some areas where you can stand distinguished from your rivals. Moreover, the art of packaging isn’t limited to your products. How? Do you have complimentary gifts for your guests or Press kits to be handed out? Brand them too! One hot idea that’s working out for most entrepreneurs is a Branded Drink Bottle.
- Advertise:
Ads may have swiftly gone from Televisions and newspapers to youtube and facebook, but they are here to stay! the mediums would change, but there is no other way to promote your brand. A creative ad, and more so a relatable one is helpful when you want people to remember your brand. A great example of it would be the “Inner Child” campaign by McDonald’s Australia. With global biggies such as McDonald’s stepping up their advertisement game, it’s clear that even the most successful brands rely on advertisements for success.
- The power of tag lines and logos:
“My mum gives me Milo to go, and go and go”. Every Australian can’t help but be nostalgic at the sound of this jingle. Milo’s sales picked up by 250% after this jingle campaign was launched. Humans find a special place for music in their hearts, and brands have used it for ages now with catchy jingles and taglines. However, visuals are more appealing than audio. Perhaps why logos should be carefully crafted. After all, it’s hard to imagine Apple products without the iconic half-eaten fruit!
We hope this article has helped you plan out a few strategies that can be implemented to woo more customers.
