Chatbots have been used for a while now but only in the past few years, we saw companies actually being excited about it. This happened because we have improved a lot when it comes to artificial intelligence and programs that we use to convert our visitors to customers can work independently. It means that the bot can learn by itself and you can also make improvements if you see some major stand out.

There is no doubt that we will use this technology more in the future and one day everything will be managed by smart programs. Large companies use a team of professional marketers to increase sales but you will also need to pay them so an advantage of these programs is that you won’t need employees for customer support and similar needs.

Start Sales Cycle with ChatBots

One of the advantages is that your bot will act as a salesperson before your employees get a chance to try to sell the product. They can talk to the customer in a way that is more efficient and direct and also you don’t have to pay for it. A lot of people actually don’t want to speak to a salesperson so they rather choose a chatbot on Messenger which sometimes doesn’t feel like a program because it acts like a real person.

Learn more information here: https://smartbotmarketers.com/

The number of users on these applications is enormous and they are not only used to chat with people you know but also to connect with things and brands you are not aware of. There were many studies done by marketing agencies and they stated that people feel more trusting in their purchase when they are able to message the brand. Before these programs, it took a while for people to get an answer they wanted. They can give updates to the customer like shipping and new products.

Fewer Applications for Users

When smartphones took over and most people started to use them more than PCs or Laptops, large companies realized that they can transfer their online shop to an application. But, the problem was that if someone likes to buy from a few shops, they need to have multiple applications that take away storage. That is why marketers use bots with purchasing options, instead of an app.

People have too many options without any obvious benefit when it comes to applications. When using a bot you need to provide them with information that is updated and useful. This doesn’t only have to be on Facebook Messenger, it can also be on your company’s website where users have easy access and can get answers they need. Most of them will delete the app when they find out what they want so bots are used only when needed compared to an app. Read more on this website.

How to Optimize Them?

Utility if the most important factor when it comes to creating chatbots. When your customers want to use them it means they are successfully made. The first thing is to know the goal of it and what it will do. It can have many uses including lead generator, campaign aid or customer service rep. For each type, you will have a different kind of bot. They exist to solve a problem and you need to know the type of problem it will solve.

For example, you can use it to solve a problem when people can’t find someplace to eat or similar needs. A company creates a bot that offers solutions to people that want to eat a certain type of food, for example, vegan. It can be implemented into Messenger and provide options when people just need to check in which city and suburb they are. It drives engagement and provides a useful service but make sure you optimize bots well.

Choosing a platform where you will create it is very easy because there are many great options so most of them won’t be a mistake. When it comes to creating it yourself, you will need to have specific coding skills so it’s not recommended. You can have non-visual and visual-aided bots. The difference is that with non-visual your users will need to describe the problem. It is easier for your users to do it through pictures.

Message and Lead Generation

Countless hours are spent on getting the right tone for a campaign and in the end you can’t guarantee it will work. The same thing goes for the chatbot. Even if the customer is talking to a bot, no one wants to feel like talking to one. You don’t need a study to know that customers will talk to a bot when it seems like a human. Companies fear that the bot won’t have a friendly manner and they are turning to the study that states 40% of people will rather speak to a person. But, with AI, the experience is much different. They can be very enjoyable it only depends on how well it is programmed.

You probably noticed when you visit a certain website you have a chat option which is usually a bot that is potential a source of lead generation. Some companies tend to force users to look at the chat by placing it on the whole screen for first-time users. That isn’t always a smart idea but it can work. When you are implementing it on your landing page, make sure it is looking for insights that are good for service recommendations, providing personalized product and marketing campaigns.