Businesses today are doing everything they can to outsmart and beat their market competitors. Many marketing tactics have been tested and proven effective, but one that is gaining so much popularity is a podcast. Its effectiveness is the reason why many businesses take up a podcast production course. 

What is a podcast? 

A podcast is an information dissemination method that uses a combination of audio and video and RSS publishing file. It is made available on the internet and readily available for download. The topics dealt with vary depending on the areas of expertise, such as businesses; the topic will be related to business. The range or duration of the podcast varies too. It would take a few minutes to hours, but the thing is, listeners, get bored if the podcast is too long. The key is to create a short yet compelling podcast. Hence, businesses must take a podcast course to know what needs to be done and how to do it the right way. 

You need a hosting company to take your file and put it on the server to start podcasting. By doing so, the file is made available for everyone to access. That dedicated server is called a podcasting server. For your target people to view your file, you need to come up with a special document and save it as an RSS file (Really Simple Syndication). It is where you get to put all pertinent information such as the subject, website, keywords, contact information, and other vital information beneficial for your business. Once the RSS file is created successfully, the file is placed in the folder as an audio file on the server. The file is ready, and once it is published, it is now available as a podcast.