Different web technologies have been advancing in different pace. Some web technologies that concern the implementation of search engine optimization, especially local SEO and their adoption are advancing at a relatively higher pace than others. When you are doing online marketing in the Hong Kong market (as an example), this is the reason why any local HK marketer or any Hong Kong SEO company should not ignore or forget the essential role in the mechanics of the web (i.e. more commonly known as technical SEO).

In recent years, SEO has been going through a renaissance in which the technical components are coming back to the forefront. i.e. The technical parts may well have a big negative effect to the organic ranking of your website (and/or web pages) on Google’s and Yahoo’s search results pages, if they are not implemented correctly and according to the guidelines of the search engines. An example is that marketers and SEO agencies need to be well prepared for the mechanics of the web from the point of a client’s website development to the optimization in loading speed of the site.

At the same time for SEO marketers, SEO mangers, or SEO specialists, they will need to polish their knowledge in the technical areas of the web. The vast knowledge will eventually come good and it is contributed to an ever-growing technical knowledge gap within SEO as a marketing field. For example, the once known to be difficult issues within many Hong Kong websites that were locally developed back 8-10 years ago may be resolved with the combined effort of a professional SEO person and the web development guy.

The web has become more complicated. But at the same time, it has become more accessible for many more users. During this time, many changes in web technology are causing a technical renaissance. Specifically with SEO as an example, a Hong Kong based marketing team leader or even the local business owner may criticize a web developer for always wanting to deploy the new shiny web technology. But let’s face the reality. It can be overcome by looking forward to it. But it is essential for the business owner and the marketer to understand the exact advantages the new shiny technology can bring to the business, whether it is loading speed or faster deployment. Then there are always solutions to optimize for the SEO part.

This is another example: Even though search engines have had the ability to crawl the web the same way we see it in a browser for at least 10 years, but over the years SEO (whether as a traffic acquisition channel, or as a person whose role is doing SEO) has always had some fear to JavaScript. Most businesses (including those that are HK based) would have no idea whether a piece of content coded in JavaScript can actually get crawled and indexed by Google. The only fact we all know is that Google has certainly put in an effort to the web to render JavaScript.