What Brands Should Know About TikTok in 2021

Have you ever heard about TikTok marketing? Well, that is currently a thing and many brands and companies are finding ways to use this platform. TikTok is currently taking the digital world by storm and marketers are not turning a blind eye. They know that this platform can be of huge help for their business. And that is exactly what you are going to learn from this article. 

Everything to Know About TikTok

If you are not too familiar with TikTok but you are looking into using this platform for your online marketing needs, then it is crucial that you know what it is and how it works. TikTok considers itself as the ultimate estimate for short mobile video clips. This is basically the ‘bitesize’ of what you find on YouTube. Using various filters and music from the library, creators can record their videos that typically range from 5 to 60 seconds.

For the past year, TikTok has truly surged in popularity. The app instantly became a hitmaker. And just like other social media platforms, TikTok has also made huge influencers who earned real money from views, likes, shares, and comments that they get from their posts. There are now plenty of TikTok stars and their followers are up to tens of millions. And most of them are not mainstream celebrities. 

Once you open the app, the video plays instantly that is why viewers can’t help the urge to scroll for more. With TikTok, content discovery is crucial to every user. Its success can be credited to its algorithm as it uses artificial intelligence in order to create personalized recommendations for its viewers. Users will have curated clips depending on what types of videos they watch most frequently.

Using TikTok for Business

TikTok has instantly become a self-serve ad platform for many advertisers and marketers. And if you too are looking forward to using TikTok to advertise your brand, then here’s how to do it right:

  • Branded Hashtags These days, the branded hashtag challenges are the most popular approach in this platform. Artists and companies have run campaigns TikTok encouraging users to create their own videos using a specific hashtag, song, and dance moves. Huge brands like Sunsilk, NFL, Universal Pictures, and even Pepsi has used TikTok for their campaigns. Also, branded hashtags usually appear in the Trending section. And when the user clicks on it, they are automatically brought to the Challenge Page. 

  • Brand Takeover Ad This ad pops up when someone opens their TikTok app. They usually last for 3 to 5 seconds as a full-screen video, image, or GIF. It also has a link to an external or internal landing page where users can get more information about the add. Even though TikTok will only allow one advertiser per day, this can guarantee millions of views for you.

  • In-Feed Video Ads These are promoted TikTok videos that last for 5 to 15 seconds. These videos usually appear in the “For You” feed. And like the Brand takeover ad, it also has a link that redirects the viewer to an internal or external page.

These are just some of the many ways on how a brand can use TikTok for marketing. So if you think that this is for you, that it can benefit for your business, then take advantage of the popularity and attention that this platform currently has. Contact your trusted marketing agency today and find out your options.