SEO 2019: 5 Tips for Beginners

SEO (search engine optimization) continues to hold significant strategic value, especially in the domain of digital marketing, brand awareness, and inbound marketing. SEO allows companies to take full advantage of their content marketing initiatives while engaging with customers at scale. It’s one of the best ways to generate traffic on a long-term basis.

To fully explore the benefits that SEO has to offer, it’s important to focus on best practices and industry tips. These approaches will help you uncover new insights in the domain, while allowing you to align key goals with search engine related objectives.

Focus on leveraging technology

SEO managers and decision makers need to focus on leveraging technology to its maximum potential. This includes focusing on various tools for keyword research, link building, quantitative analysis and insight derivation. By working with a comprehensive solution such as, brands can focus on leveraging technology the right way.

Technology also extends to the utilization of machine learning and artificial intelligence. It allows companies to enhance the longevity of their activities with the power of AI-enabled insights. SEO is made that much more effective when performed at scale, which is why machine learning is essential for execution.

Align goals with user acquisition

User acquisition is a critical goal, when looking at SEO from a strategic perspective. Whether for lead generation purposes, or to create brand awareness, SEO is an important tool to enhance user acquisition. As more brands focus on expanding their SEO activities, it’s important to remember that a human being is going to be engaging with your content.

This is why brands need to focus on aligning their SEO activities with what their customers would engage with the most. This also includes metrics that can be leveraged to ensure that their objectives are being met from a bottom-line perspective. Key SEO driven activities can be aligned with long-term term goals such as customer sign-ups, sales, and repeat customer interactions.

Improve on-site engagement

On-page engagement is an important facet of the overall SEO domain. This is because of the significant role that on-page engagement plays in the boosting of your rankings on search engine results pages (SERPs). Google, Bing, and a host of other search engine players look at the value that your website is providing to its readers before deciding to rank your page above others.

On-site engagement is one of the top ranking factors that Google deploys as well, while allowing managers to track their statistics using Google Analytics and Google Tags. This provides transparency throughout the process and is a great tool for beginners to use.

Off-page optimization is key

By building your off-page network, you can successfully leverage a wider range of incoming traffic opportunities. Whether you do so by guest posting or contributing research, you can effectively build out your network online.

Off-page optimization also includes the right anchor text, image-meta optimization, and the right article from the right source. These techniques can generate significant SEO link juice for your branded and industry keywords.

Focus on continuous SEO for developed assets

An important point to remember (and a technique that most professionals use) is to continue developing your assets online. These may include infographics, web pages, content, videos and scroll-interactives. You can optimize each element of your online presence while making it more accessible to your larger audience base.

You can also focus on creating key assets that satisfy online driven queries across search engines, mobile stores, and industry-relevant forums. These solutions can be designed to be organically optimized for SEO, while solving a real need in the marketplace. By continuing to develop your assets, you can benefit from the compounding effect of SEO.