I met Jørg our CFO in the lift. He raised his eye-brow, looked at me who was holding a handful of packages from Taobao, asking sarcastically “what did you buy again?” I shamefully couldn’t answer, because I had already forgotten.
Every night before I go to sleep, I will browse on Taobao or JingDong as relaxation… and always find something inspiring or something interesting that I want to give a try. The lady’s privilege of “window-shopping” now has becoming “pad-shopping”. One day without buying some little things makes me feel guilty. “It is almost equal to the guilt of not contributing to society” I told Jørg. As a matter of fact, shopping online has become a ritual for Chinese. It’s about buy buy buy, but not what to buy!
Compared to my German colleagues, who lived a quite reduced and settled way, our Chinese colleagues are more unsettled and adventurous. The cost of trying-out is just so low that we can easily convince ourselves “why not?”, and then adjust the risks and uncertainties into possibilities.
Since the country doesn’t have a glorious industrial background, nor any successful history regarding modern economic development before opening-up, Chinese can “travel light”, jump and leap forward just from scratch, and explore wildly. This is why you see Taobao is more popular than Amazon, WeChat is more than Whatsup, and Didi is more than Uber. A country without even a proper credit system, now is able to develop the world’s best online payment system, and makes cash-free penetrate to the most rural ends of China. It makes it accessible to peddlers and grandmas.
We Chinese learn fast, and change fast. For a country named as “the People’s Republic of Change”, change is the only thing unchanged, and change has stealthily taken us to the next “future”.
This “future” is already happening now in China! Please come to join me at the China Roadshow 2017. I would like to show you how Chinese are upgrading their life with more disposable income, and how the future way of living and doing business are embarking new marketing potentials.