Entries by Serviceplan Group

So, what does a creative coder do?

Let’s get started with the creative coder. Hopefully Ret Lauterbach, technical director at Plan.Net Technology and Stephan Enders, head of innovation studio in the Plan.Net Group, can help us figure out, what creative coders do for a living.

Let’s talk! – Programmatic Creation

Do creatives have zero desire for the new fascinating possibilities of programmatic advertising? Do media planners even understand how creation is made on and offline? Or are creation and media two such different poles that they are by nature hard to bring together? Under the motto “Let’s Talk”, mediascale Managing Director Wolfgang Bscheid and Markus Maczey, Chief Creative Officer of the Plan.Net Group, sat down and talked openly about advantages and disadvantages, opportunities and difficulties. They talked about marketing automation, creation and the future collaboration between advertisers and agencies.

Born digital: 20 years of Plan.Net

The Plan.Net Group is turning 20 and celebrates its anniversary with a tribute to two decades of Internet. Plan.Net was founded in 1997 and today is one of the largest independent digital agencies in Europe and in more than 25 locations worldwide.

Trends 2017

The old year is drawing to a close. It’s time, therefore, to take a look at the coming year.  The experts of the Serviceplan Group have summarised their personal communication trends for the year 2017. Dr Peter Haller, Founder and Managing Director of the Serviceplan Group Public discussion has adapted itself to a good dozen […]

What does an advertiser do?!

Because we are asked this question and similar ones so often, we launched our company presence on www.whatchado.com with 8 video stories on Thursday. whatchado is an online recruitment fair, where colleagues talk about their job, career and business in short videos. Various industries are presented to school and university leavers, as well as career […]

Trends 2016

As the old year comes to an end, the time comes to take a look to the future. The experts from the Serviceplan Group put together their personal favourite communication trends for the year 2016. Florian Haller, CEO, Serviceplan Group To inspire consumers, the marketing of the future has to create worlds of experience in […]

Sustainability and advertising

Anna Gauto, editor at “forum Nachhaltig Wirtschaften”, spoke to Pavan Sukhdev and Florian Haller on advertising and sustainability. Pavan Sukhdev is a former manager at Deutsche Bank and founder of the “Corporation 2020” sustainability campaign. Florian Haller is CEO of the largest independent advertising agency in Europe, the Serviceplan Group. Both will speak at SusCon […]