Entries by Marcus Person

Four tips for successful product content

Many e-commerce strategies focus on excellence in design and optimum tailoring of shops for the mobile world, exciting campaigns as well as media planning that will attract a great deal of attention and ensure extensive coverage. There is no doubting that all of this is important. Yet even the best planned marketing euro is wasted […]

For what reason a prototype is better than the “perfect” solution

Seamless commerce, connected retail, customer centricity: these are only some of the catch phrases, which these days bombard participants uninhibited, at conferences, trade shows and in workshops. They all should explain, how a relevant, added value can actually be created. And yet, I wonder occasionally, if the concept “connected commerce” is not sometimes misunderstood. The […]