Entries by Björn Portillo

Performance-Tracking meets User Journey

On the topic of web analytics, we hear time and time again how complicated it still is to collect usable data and findings for website performance analysis across multiple devices and once URLs have been opened, so that the user’s journey can be optimised. The criticism is that the standard features of Google Analytics do […]

Connected Retail – Customer Centricity Meets Store

If large-scale investor Warren Buffet no longer believes in the stationary trade, then this is really spectacular. How else can we call it, when his holding company “Berkshire Hathaway” sells Walmart shares amounting to 900 million US-Dollars and instead prefers to invest in Airlines? The industrial portal Business Insider even asks, whether this would be […]

Fear not! Connected Retail in Four Steps

In a few years, commerce might look like this: since I can see online that the jeans I really want are available at the shop around the corner, I can just head out to try them on in person. Just before I go into the shop, I receive a push notification on my smartphone telling […]