Since then, PREX is responsible for the purchasing, accounting and optimization of all automated campaign components within the Serviceplan Group. With the acquisition of 12snap in 2013, the agency also expanded its expertise around mobile marketing. Furthermore, hmmh, one of Germany’s leading agencies for Connected Commerce, has been part of the Plan.Net Group since 2014.
Also, the Plan.Net Group has not only continually expanded their range of services at the head office in Munich. In addition to other locations in Germany, for example in Cologne, Hamburg or Bremen, Plan.Net has been building its international presence since 2005 on a continuous basis. After founding Plan.Net France in 2005, Plan.Net Suisse followed in 2008, Plan.Net Benelux, Middle East and Austria in 2010, and Plan.Net Italia in 2011 as well as Plan.Net Korea in 2017. Thanks to buying a share in Liquid Campaign in 2011, the group is also present in Moscow, Delhi and Beijing and further cooperations with partner agencies represent it in New York, London, Singapore, Tokyo and Sydney.
Pioneers of digital innovations
During the past two decades, the Plan.Net Group got many innovations off the ground and have received multiple awards for their work. The digital agency has won more than 300 national and international awards. One of the most successful works include, among other things, the WhatsApp-based language course WhatsGerman (2015), the campaign “HeadsUp!” for AOK (2015), Instagram’s first real sales campaign “Swiss Instagram Takeover” (2013), or “Troy Davis – I am alive“, which was realised in collaboration with Serviceplan Campaign for the non-profit association Alive (2013). Together with BMW Motorrad, Plan.Net Campaign developed “Eye-Ride” in 2014, the first virtual test drive with the help of VR-glasses. In addition, there are many innovations from the media field: This way Plan.Net Media has developed and implemented countless new advertising means in the past years, like the first three-dimensional online campaign (2004), the first interactive wallpaper (2005), the Dynamic Sitebar (2008) or the Sticky Billboard (2016). In 1998, the agency implemented the first animated advertising medium for the BMW Group. Plan.Net received the first New Media Award in 1999 for their campaign “Herr Metz”.
A look back – Born Digital
To celebrate the 20th birthday, the Plan.Net Group is looking back. Under the theme “Born Digital”, Plan.Net Campaign’s film looks at milestones from two decades of Internet history: the development of novel technologies, emerging and fading trends, the best virals and much more. You can watch the video, along with additional exciting and somewhat curious facts about the history of the Internet at plan-net.com/20jahre (German only).
“The digital world is changing so fast, even trends, which had kept us busy only a few years ago, are no longer up to date. That’s why we wanted to use the occasion of our anniversary to review this development,” says Markus Maczey, Chief Creative Officer of the Plan.Net Group. “We not only want to celebrate ourselves, but especially all the highlights from the last 20 years. And even if you wouldn’t do a lot of those things any more today, or if you would do them completely differently, it’s the willingness to experiment and the enthusiasm that characterize this entire industry.”