Serviceplan Corporate Blog
Siri, Alexa, Cortana, Google Assistant and their like are undeniably on trend: Since the market launch in 2015, Amazon alone has sold well over eight million Echos and Echo Dots in the USA and now Apple has jumped on board the smart loudspeaker movement with the HomePod. According to a current Statista analysis, around 17 […]
I met Jørg our CFO in the lift. He raised his eye-brow, looked at me who was holding a handful of packages from Taobao, asking sarcastically “what did you buy again?” I shamefully couldn’t answer, because I had already forgotten. Every night before I go to sleep, I will browse on Taobao or JingDong as […]
In an interview Mike Rogers, Creative Partner, Serviceplan Health & Wellness, talks about Cannes and his role as Cannes jury president.
Hear me out before you turn that page, because chances are, Digital Retail may not be what what you think it is. It certainly goes beyond simply replacing a point of sale poster with a digital screen, and most definitely, it transcends the host of technologies that actually enable it. Why? Because digital retail is […]
In an interview Till Hohmann, Managing Creative Director, Serviceplan Campaign, talks about the magic of Cannes and his role as member of the Cannes Lions Direct jury.
A skyscraper here, a billboard there and more often than not a layer ad between them: on an online page which, let’s say, does not have the needs of its users 100% at heart, it is easy to feel as if you were standing in a side street just off Times Square, with bright lights […]
Serviceplan Health & Life creative partner Mike Rogers on judging a category with endless ways of execution.
They say that a picture is worth a thousand words. And that’s probably never been truer than it is today. It’s no surprise that people are communicating less and less through text these days – and more and more through visual means on mobile messaging apps and social media platforms in particular. Instagram may have […]
If large-scale investor Warren Buffet no longer believes in the stationary trade, then this is really spectacular. How else can we call it, when his holding company “Berkshire Hathaway” sells Walmart shares amounting to 900 million US-Dollars and instead prefers to invest in Airlines? The industrial portal Business Insider even asks, whether this would be […]