Serviceplan Corporate Blog
We often ask our self the question, where do good ideas come from? and we seem to be sure that a great idea is born in a single incident, Eureka! .. like Newton’s apple. Moreover, we think creative ideas come from the selected few, guys with turtleneck sweaters and rounded glasses, or it has to […]
Let’s get started with the creative coder. Hopefully Ret Lauterbach, technical director at Plan.Net Technology and Stephan Enders, head of innovation studio in the Plan.Net Group, can help us figure out, what creative coders do for a living.
We’re calling it the Serviceplan Group Middle East Diary: Every week, one of our team members will be sharing what’s currently going on in her or his life at Serviceplan Middle East.
Search engines do not take a vacation. Therefore, we present just in time for the summer vacation the most important SEO News of the month July – with new competition for Amazon Alexa, positive news for Bing and, of course, exciting Google updates. 1. Google Mobile Search enables direct contact with potential customers After the […]
Do creatives have zero desire for the new fascinating possibilities of programmatic advertising? Do media planners even understand how creation is made on and offline? Or are creation and media two such different poles that they are by nature hard to bring together? Under the motto “Let’s Talk”, mediascale Managing Director Wolfgang Bscheid and Markus Maczey, Chief Creative Officer of the Plan.Net Group, sat down and talked openly about advantages and disadvantages, opportunities and difficulties. They talked about marketing automation, creation and the future collaboration between advertisers and agencies.
Why is e-commerce always reported as taking away from bricks and mortar sales? Is this really the competition? Shouldn’t all brands be embracing both aspects to deliver a cohesive journey? Shopping malls are as popular as ever, however, our purchasing habits have evolved. The problem is mall and retail experiences are stubbornly antiquated. Our shopping […]
The new Echo Show is a result from Amazon’s learnings, designed to overcome the problems and obstacles faced by all voice interfaces when it comes to communicating information. Echo Show compensates for the limitations of communicating information via a voice Interface with a classic display. A no-interface device is thus transformed into a full service […]
On the topic of web analytics, we hear time and time again how complicated it still is to collect usable data and findings for website performance analysis across multiple devices and once URLs have been opened, so that the user’s journey can be optimised. The criticism is that the standard features of Google Analytics do […]
Back to the future When we hear the term content marketing, we tend to think of Red Bull and its stratospheric leap, the Michelin Gourmet Guide, or the John Deere DIY Magazine. Yet do these excellent and all-eclipsing examples of good communication not have a rather abstract effect on our current marketing reality, which is […]
Diana Degraa, Managing Director of Plan.Net Hamburg, talks about her technological experience, her tips for female talents and what role big data and business intelligence will play in the future.