Serviceplan Corporate Blog
In an interview Mike Rogers, Creative Partner, Serviceplan Health & Wellness, talks about Cannes and his role as Cannes jury president.
Hear me out before you turn that page, because chances are, Digital Retail may not be what what you think it is. It certainly goes beyond simply replacing a point of sale poster with a digital screen, and most definitely, it transcends the host of technologies that actually enable it. Why? Because digital retail is […]
In an interview Till Hohmann, Managing Creative Director, Serviceplan Campaign, talks about the magic of Cannes and his role as member of the Cannes Lions Direct jury.
A skyscraper here, a billboard there and more often than not a layer ad between them: on an online page which, let’s say, does not have the needs of its users 100% at heart, it is easy to feel as if you were standing in a side street just off Times Square, with bright lights […]
Serviceplan Health & Life creative partner Mike Rogers on judging a category with endless ways of execution.
They say that a picture is worth a thousand words. And that’s probably never been truer than it is today. It’s no surprise that people are communicating less and less through text these days – and more and more through visual means on mobile messaging apps and social media platforms in particular. Instagram may have […]
If large-scale investor Warren Buffet no longer believes in the stationary trade, then this is really spectacular. How else can we call it, when his holding company “Berkshire Hathaway” sells Walmart shares amounting to 900 million US-Dollars and instead prefers to invest in Airlines? The industrial portal Business Insider even asks, whether this would be […]
Would you like to speed up the transformation process in your company by fast-forwarding the change using disruption and out-of-the-box thinking as the ultimate goal for 2017? Or perhaps pursue the end-to-end process, through programmatic advertising, with first, second and third party data, with marketing automation and immersive marketing, to achieve customer centricity? And are […]
“When there is no attachment, there is freedom.” This mantra tells us that true freedom and happiness will come naturally if we don’t place all our hopes in external development and material possession. This defines us as human beings instead of material beings. The development of “sharing economy” backboned by the leapfrogging adaption of new […]