Serviceplan Corporate Blog
We’re calling it the Serviceplan Group Middle East Diary: Every week, one of our team members will be sharing what’s currently going on in her or his life at Serviceplan Middle East.
The issue of security doesn’t just motivate people when they’re casting their vote; it also motivates them on the internet. This is where the search engine giant Google is now exerting its market power. Also in SEO news – trends and new developments in the B2B sector and the Chinese market, the end of a […]
If you want to write about food trends you cannot avoid considering the whole picture, i.e. looking at the major, social mega trends.
While half of Germany are still enjoying their holidays, we are presenting the SEO News for September – with search results for DIY, the renaissance of an old SEO theory, an update to e-commerce with Amazon’s Alexa and an important technology update from Russia. 1) Bing allows direct answers to be optimised directly by users So […]
Martin Oisterschek (Director Innovation at Serviceplan Middle East) is convinced: In the near future it will be all about augmented (AR) or mixed (MR) or even virtual reality (VR) in its final form. The final form of media. The final form of consuming content. The final form of entertainment. The end game.
Many questions will be raised when carmakers present their solutions and concepts for mobility of the future at IAA in Frankfurt in just a few days’ time: What do we do in the car if the car can soon drive itself? If the dashboard and side windows consist of screens in future, which contents do […]
It’s hardly a revelation to say that video content has never been as popular as it is right now. Whether it be on Facebook, YouTube, Display, or increasingly, Snapchat & Instagram, more and more of users’ time online is spent consuming video in some form.
Actually, this isn’t completely true. Brands that expanded during the era of digital transformation no longer have a traditional logo with fixed specifications incorporated into a rigid system. Logos that have primarily been designed to work on digital platforms have to meet new requirements. They always needed to be simple and succinct – but now […]
Donald Trump is a complete failure. Above all when it comes to marketing. He is a textbook example of what not to do. He should have known better. Donald Trump – oh dear, not him again. On this side of the Atlantic, we don’t want to see, read or hear any more about the presidential […]
When it comes to programmatic advertising or marketing automation in general, media or technology experts usually lead the discussion, while creation often remains sidelined. However, in a world of advertising where computers are increasingly performing control-based processes, creation is an important criterion of differentiation for brands and businesses and should not be considered as separate […]