Serviceplan Corporate Blog
“When there is no attachment, there is freedom.” This mantra tells us that true freedom and happiness will come naturally if we don’t place all our hopes in external development and material possession. This defines us as human beings instead of material beings. The development of “sharing economy” backboned by the leapfrogging adaption of new […]
The Plan.Net Group is turning 20 and celebrates its anniversary with a tribute to two decades of Internet. Plan.Net was founded in 1997 and today is one of the largest independent digital agencies in Europe and in more than 25 locations worldwide.
Here is a supermarket with no queues at the checkout; no need to line up your items at the till. So you just go into the store, stick whatever you want into a shopping bag and go? With Amazon Go at the end of last year, Amazon transformed what stressed-out shoppers the world over dream […]
Marketing has been a major feature in recruitment for a long time and storytelling is surely the latest in a series of buzzwords, after authenticity and content marketing, used to provide a working description of this new trend. “Telling stories” sells well – and not just in a sales situation. The way information is consumed […]
Florian Haller, CEO of the Serviceplan Group, explains in an interview with Marketing Review St. Gallen on how the agency group is positioned and on current developments in marketing. He was interviewed by Sven Reinecke, Director of the Institute for Marketing at the University of St. Gallen and Friedrich M. Kirn, CEO of MIM Marken […]
It’s refreshing to see the new ad for the Samsung Gear VR that focuses on VR’s ability to let the viewer experience something rather than just watch a piece of content.
When brands become communicative self-starters without classic advertising. Tesla, MyMüsli or Westwing have shown us how it’s done At one time, the advertising world was highly predictable. Three things formed the pillars of plannable marketing success: a big budget, extensive reach and clear positioning. This classic mix is certainly not outdated if someone wants to […]
Just to get it out of the way right now: I don’t like buzzwords. They are like annoying mayflies that seize our attention but serve no useful purpose. Their intrusive buzzing makes it more difficult to formulate clear thoughts. And too many mayflies at once block our view of what really matters. That’s why I’m […]
The time has come: for the first time, mobile (49.7 percent) has globally overtaken desktop traffic (45.2 percent). (Mobile traffic mainly refers to smartphones, since the traffic with tablets is just 5 percent.) In Germany, the situation looks somewhat different: desktop traffic (62.8 percent) still dominates in use and mobile here is “only” at about […]
Companies often feel the need to claim that their products will make everyone happy, young, slim or sexy. That’s why I actually quite like it when they decide to promote values such as non-violence, diversity and freedom instead. In an era in which rabble-rousers abound and entire nations are being barred entry to other countries, […]