Serviceplan Corporate Blog
Why creativity remains a human affair but can still benefit from programmatic advertising The coming of the a. P. (after Programmatic) era has sparked a new debate on relevance: the consumer is becoming more critical and thus less susceptible to advertising messages: So instead of one message for all, target groups are now being addressed […]
In an interview with MarketingDirecto.com Luis Piquer Trujillo, CEO Publips Serviceplan Spain, talks about Paella Today and branded content.
In an interview with Advertiser.it Sara Baroni, Managing Director Plan.Net Italia, talks about creativity and innovation and gives insights into the daily work life of the Italian agency.
More than 2,300 exhibitors from 208 countries and over 108,000 visitors (+7%); the organisers are very pleased with another record year. In brief, therefore, the outcome may be summed up as follows: No real surprises and as expected, the most important themes this year were artificial intelligence, combined with voice control services (‘Shy Tech’), Internet […]
An acid attack is the worst kind of crime anyone can commit. There should be severe punishment for the perpetrator and a ban should be enforced on the availability of acid! Acid victims not only suffer physical trauma – also the mental trauma is devastating! Those close to the victim also put up with unimaginable […]
As digital specialists we get to work in an exciting environment. New, technology-driven topics are part of everyday life for us. Trade fairs like CES, MWC etc. are a Mecca for innovation. For what’s important. For relentless progress. The most important event on the calendar for all mobile technology enthusiasts kicks off once more today […]
When companies contemplate digital transformation, they usually concern themselves first of all with business models, technologies, platforms and processes. This is not wrong but yet not enough. That’s because companies need to focus on the individual if digital transformation is to be successful for them. She or he is the greatest hurdle and at the […]
First of all, it bodes well for the communications agency business model when larger numbers of vacancies are announced across the board. On the other hand, we also need to find the colleagues we are looking for and that is currently a problem for many agencies. None of us operating under the traditional designation of […]
Not so long ago a digital creative approached me and wanted to discuss a problem with me: “When I get a briefing I have absolutely no idea where to begin. There are so many possibilities. And platforms. And innovations. Somehow you can make everything – and nothing”. I understand him completely. That is precisely why, […]