Serviceplan Corporate Blog
New wine into old wineskins and an endless relationship drama are what kept us busy last month. Meanwhile, in the Far East, a new player is gaining ground on the search engine stage. Find out who it is – and much more – in the SEO News for December.
Voice user interfaces are in no way a new phenomenon. Siri has been on the market since 2011. However, with the seemingly omnipresent advertising for Amazon Echo, the topic is now more relevant than ever. Competitors of the Echo are very active in this field, too. Google with Assistant, Microsoft with Cortana and Facebook with their Messenger M are vying for consumer favour. Consequently, graphic interfaces are being increasingly replaced by or only used in conjunction with voice user interfaces, as speech has been the simplest and most used form of communication for millennia. Even today, voice user interfaces are not without their faults.
Several years ago, experts predicted the end of over-the-counter trade. That is to say, it would not be able to exist alongside online trade in this new digital world. However, this viewpoint has once again shifted as connected commerce concepts are slowly but surely taking hold. Previous online “pure players” such as notebooksbilliger.de or mymuesli have even set up stationary concept stores, and now find themselves in the product ranges of large retail chains. But what are the reasons behind this change, and which innovations are bringing retail back into the game?
By this I mean the connection of change and velocity and thus the enormous and rapidly increasing speed of change, which has covered practically all our areas of life. Whether we are looking at politics in Germany and the world, our working environment, the media or marketing, everywhere we are exposed to an increasing – […]
Large brands will continue to strengthen direct contact with consumers through their own retail formats or shop-in-shop concepts in city centres. The IKEA restaurant in a city centre location is one example. Successful Internet companies are becoming physically tangible with their own branding stores such as Mymuesli, Zalando or Westwing. As such, linking with digital […]
Addressable TV (ATV) promises to increase the campaign’s impact by supplementing TV advertisements with high-reach TV spots with targeted, controllable advertising media – the advantages of linear TV and the digital world combined. The time of test cases is over – ATV will experience a significant growth spurt in 2018. Why? The penetration of smart […]
An important key to success and future viability in the digital age is the perceived relevance of a company’s offering in the eyes of the users. This can be increased through added value such as product enhancements and services. It is a strategic option to open the own offer to partners and to integrate their […]
The Panama Papers and Paradise Papers were just the beginning: next year we will once again see that no one is left with anything hidden. The interaction between data agglomeration and social networks will gradually make whistleblowers and flesh-and-blood spies superfluous. And this prediction does not even take into account the future possibilities of AI […]
Beyond bullshit: Results instead of buzzwords, more substance in campaigns, correct evaluation criteria instead of feelings. Real, clearly trackable progress on the way through the funnel. Beyond digital only: The longing for real feelings, real contact, real scents. Brand experience in the sense of ultimate moments with a brand (see also “The Power of Moments: […]
Data-based marketing is the wave on which marketing and communication professionals, technology providers and agencies are riding and talking to each other. Due to people’s constantly changing, digitising media consumption, target groups have to be profiled more precisely. They have to be addressed in the right time window and environment in a needs-oriented manner and […]